By January 1, 2035: Idaho leads the nation in literacy from pre-school through senior adults. Idaho residents read more than residents of any state in the US. They read with comprehension and skill and have the fastest growing IQ rates of any state. Idaho exceeds the nation in civic engagement, public service, workforce development, economic prosperity and overall well-being.

The Idaho Reads Initiative engages state leaders, local leaders, business and industry, public education, private education, homeschool families, farm workers, miners, loggers, ranchers, professional services providers, libraries, faith groups, civic and service clubs, hospitals, law enforcement, and every single resident of Idaho in improving reading comprehension for every citizen. We seek to improve reading for understanding to secure the best possible future and current satisfaction and well-being for every Idaho resident.